Supercharge your career growth in Management
Marketing Foundations
Enroll now and embark on your journey to marketing expertise. Unlock the key to marketing success with our free course on Marketing Foundations. Gain insight on how to effectively connect and attract your ideal audience.
What you learn in Marketing Foundations ?
About this Free Certificate Course
If you want to build your career in Marketing, you need to have a solid fundamental base to move forward. This foundational course on Marketing covers some basic building blocks of marketing that build up an overall business strategy. The course provides an understanding of marketing mix, marketing strategy, and the product life cycle. It explains how to analyze customer value and assess customer satisfaction & loyalty.
Throughout this course, you will examine and understand each component of the marketing foundations and get ready for future entrepreneurial activities to have a successful career in Marketing.
Great Learning offers multiple Management courses that make you proficient in Marketing and other management skills to excel in your career. Earn an online MBA Degree in the well-designed MBA Degree course by Great Learning and Jain University. Great Learning also provides dedicated career services that transform the career of our learners. Check out our Online Management Courses today.
Course Outline
This module provides a comprehensive overview of the marketing concept and its various definitions.
This module delves into the topic of the marketing mix, including the creation of a cohesive mix and the 4Ps and 4Cs of marketing.
This module gives an overview on marketing strategies and product lifecycle with examples.
This module talks about customer value and determinants of customer value.
This module talkies about satisfaction and loyalty and how how companies can deliver them.
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3.0 Hours
of self-paced video lectures
Frequently Asked Questions
What is the concept of marketing?
The concept of marketing is to simply identify the needs of the consumer and then produce the goods and services to satisfy the needs of the customer and, along with this making profit for the company or organization.
What do you learn in introduction to marketing?
The core concepts that you will learn in the introduction to marketing is as follows-
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Market Research
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Importance of market research
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Importance to strategy
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Brand strategy
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Pricing
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Integrated marketing communication
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Social media strategy
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To develop a basic customer segmentation system
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To understand the psychology of the consumer decision making
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To develop the pricing strategies that maximize profitability
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To define the appropriate channel systems that go to market efforts.
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To understand how marketing metrics can benefit your business or your organization.
Is introduction to marketing hard?
Yes, introduction to marketing is hard because marketing is amongst the most difficult majors as it is all related to data collection, analysis, learning, and how you can develop effective communication, marketing strategies, and at last, the four P's and so much more.
What are the objectives of marketing?
The main objectives of marketing is to achieve customer satisfaction as well as to maximize the profits.
How can I learn marketing skills for free?
There are many online platforms through which you can learn marketing skills for free. One such platform is Great Learning.
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